Our models bring diversity to VAWK SS 2012 and LG Fashion Week

November 28, 2011

Kudos yet again to VAWK designer Sunny Fong for staging a diverse runway show at LG Fashion Week Spring/Summer 2012 for his collection Insectia. We were thrilled to have him include our stunning size 12 model Katrina Hadden and 63-year-old beauty Helen Mara in the show. In a very rare occurrence in the fashion world, both models walked to applause from the hundreds of fashion insiders in attendance. It seems that we’re not the only ones to appreciate the use of diversity in fashion!

We love Sunny’s continued use of diversity on the runway and in editorials. Particularly, we adore the section of his microsite entitled VAWK on the Street in which he showcases his pieces on real women with a real sense of fashion. Be sure to check it. It is fantastic to watch this line evolve each season, and we are proud to have our models showcase his creative genius!


Our Role Model: Katrina Hadden

October 4, 2011

Katrina Hadden oozes happiness. Her big smile and confidence lights up a room. When we first met her, we knew this was a woman as beautiful on the inside as the outside.  We are thrilled to represent her and at a size 10-12 we are happy she has decided to help us push the boundaries of sizing in fashion – there are not many models represented between sizes 8-12 and together we aim to change this.

As we have got to know Katrina, we’ve learned more about what makes her so positive and vivacious. As a life coach, she helps instill these very qualities in others. We love this! Here she shares how she got to where she is now and how she gives back, helping others discover the positivity within.

What made you get into life coaching?

Helping people has always been a passion of mine. After graduating university, I started thinking that it would be great if people had a coach to help them with  aspects of their lives, such as their professional, financial and personal goals. Life coaching is about bringing out the best in people, including their authentic selves so they are able to feel balanced, unstuck and confident to share their unique gifts with the world! After doing some research, I discovered that the most successful people in the world have life coaches, including top executives, celebrities and professional athletes. After speaking to a coach and realizing how effective one session was in clarifying my personal obstacles, I realized that I too wanted to work with others and have the ability to give them the same positive experience! For me, life coaching is about teaching people to step outside their comfort zone, just like one would in the gym, and guiding them every step of the way.

How does life coaching fulfill you?

It allows me to be a part of a person’s positive transformation! It means learning about one’s life story and background including where they came from, as well as teaching them ways to improve their lifestyle. Over the years, I have had the privilege of working with a wide variety of people, ranging from new mothers and brides, executives who have been able to achieve work life balance, young adults who have learned to budget and control their spending, athletes who have become stronger more focused players on and off the court, and business owners who have improved their overall health and eating habits. Seeing the progression, happiness and small changes that these people have made as a result of life coaching makes me truly honoured to be able to be a part of their journey. In life, the goal is not to be perfect, but for the longest time perfection was what I was striving for, such as having the perfect body, the perfect relationship, and the perfect job and home. However, I now realize that life is about balance and knowing how to get back up when you are down. I am happy that I am able to coach and can mentor others who need the support, however, what truly fulfills me is giving people the courage and strength to accept their unique individuality and share it with the rest of the world.

What brings you the most joy in dealing with teens and what advice can you offer them?

Teens are amazing to work with! They are imaginative, creative and open to new ideas and possibilities. They appreciate the small things in life and I feel that adults can learn a great deal from them. When I was a high school mentor, a common theme that came up amongst teenagers was their struggles of going through a life transition. Some of their recurring questions include: “What to do after high school?”, “What profession to choose?”, “What program to choose for university studies?” and “Should I take time off or travel abroad?”. Young athletes who enter competitive sports also struggle with transition. There are many situations where a young professional athlete who played a sport they have dedicated their entire life to since the age of three watched their dreams vanish because of an injury or not making the team. This can have a detrimental impact on their life and future as they feel that they are left without any other options. The most important piece of advice I can give them and other teenagers is to leave as many doors open as possible and let yourself be open to new opportunities. This way you are able to discover so much about what you did not know! There is nothing wrong with stepping outside the box and if you do not know where to find things out be sure to ask for help, this is why there are experts out there! Believe me, life can be extremely challenging at times, but surrounding yourself with positive support makes all the difference in the world. I am fortunate to have family and friends who believe in me and support me and in return, I coach teens so that with my help we get through their problems together!

You volunteer at a special place. Please tell us about it.

Hopewell has become a centre of excellence, providing information and support to those affected by eating disorders (including anorexia, bulimia or binge eating), currently being the most common chronic illness in the female adolescent population. More than that, nearly one in five young women suffering from a serious eating disorder does not survive.

When I decided to volunteer with Hopewell, I myself was recovering from an eating disorder. I had struggled with bulimia and yoyo dieting for several years, but in my case it was triggered by a hormone imbalance. I was an elite basketball player, swimmer, on the high school honour roll and avid volunteer. Hopewell impacted my life because I felt like I joined a group that understood what I have gone through. I am grateful to have worked with young women, as this has opened my eyes and taught me more than I could ever imagine. I also met many wonderful volunteers and girls who offered support, resources and friendship. I feel confident in my ability to work with young women and teens who were or are currently battling with self esteem and body image issues because I hold the ability to truly empathize with them. There are many reasons why women struggle with these issues and every story is different. Since working with Hopewell, I have worked on various other projects. I have written two books, co-author of Making it in High Heels, a book of inspiring stories by women of all ages and “The Hormone Diet Recharged”. As a nutrition and wellness expert I see the connection between sleep, food, hormones, well-being, and body image.

How does your role as a model fit into your beliefs around this organization and what do you hope to contribute to the modelling world?

I believe in celebrating and promoting the acceptance of all natural shapes and sizes and respecting all individuals, as well as encouraging healthy living. My role as a fashion model is to promote a healthy size 10-12 in the industry and to radiate positive energy, inner beauty, promote a balanced lifestyle, and be a mentor and role model for all women, but especially the younger generation. I have been a model and actress for over ten years and have always considered myself to be an “in between” size, neither a petite, nor a plus. While it was incredibly challenging in the modelling industry, over the years I knew if I continued pursuing my passion, I would fall into the right place.

“Beauty is not in the face; beauty is a light in the heart”. I feel most beautiful when I am giving to others and helping them and I would like to use my role as a fashion model to spread this message so others can feed off of it and spread it back into the world! I encourage everybody to give back in some way, such as through their own personal experiences and other forms of generosity. Everyone is unique, authentic, generous, kind, balanced and healthy!

I came across Ben Barry Agency and finally felt like I “fit in” because I was ecstatic to be a part of yet another group where models are promoting the same positive beliefs as me! My ideas match the agency’s and I am honoured to be represented by such a powerful movement. Thank you very much, Ben and Liis!


Remembering Mia Amber Davis

May 11, 2011

Mia Amber Davis

My favourite quotation is … Embrace the things that make you unique and make them your superpowers. – Janelle Monet (as submitted by Mia for her online bio on the Ben Barry Agency website)

It was with much sadness that we learned of the passing of our model Mia Amber Davis yesterday. She was an inspiration to us – even before we had the honour of representing and meeting her. She rose to the top of the plus size industry, challenging the ideals of beauty and breaking down barriers for other plus models. She was compassionate, charismatic and the utmost professional. We were thrilled to represent such a positive woman, one who embraced her curves in life, in print and on the runway and encouraged others to do the same.  To witness  the outpouring of emotion across the internet is to know Mia touched and inspired many.

Each new model to our agency fills out an information form which consists of several questions. It is always our joy to read their wonderful answers learning more about them and it is with much difficulty that we narrow down the responses to fit on their gallery page. We created this so our models, of all sizes and heights, could inspire others, especially young women, to be confident, to love their bodies and feel beautiful. Our models are not only models, but they are role models.  Although some of the below appears in our gallery, we have decided to publish Mia’s answers in their entirety so you too can read the positivity, warmth and confidence that shines through her words. Let us all always honour Mia by continuing her leadership, drive and passion to build an inclusive and empowering fashion industry.

Born where? New York, NY

My family background is … from South Carolina but I am a first generation New Yorker.  My grandfather, a sharecropper, wanted a better way of life for his wife and nine children so he moved north.  I am an only child raised by a single mom.  I’m blessed to be married to my best friend.

You may not know this but … watching TV is my guilty pleasure.  I have only had cable for a few years because I love watching network television so much. I can find entertainment in almost any television program.  It’s true.

Age I started modelling … 25.

Recently … I was hand-picked by Kimora Lee Simmons to be one of the faces of her new, “KLS Gold” Skincare line. I was the only full figured model chosen.

I just fulfilled a personal goal when I shot an online campaign for JMS/Just My Size.  Five years ago, I stood in line for eight hours in the hopes of winning a contest to be a model for JMS.

Other than modelling … I’m an actor who got my big break as Rhonda in the cult classic, “Road Trip.” I am a TV producer who has worked on numerous talk/dating/variety and cooking shows and have a BFA in television and radio. I’m a style consultant for aspiring plus models. I love to travel speaking at empowerment seminars for plus-size women and I’ve just launched a line of tank tops for curvy girls!

People don’t know this but … when I was a little girl I wanted to be a fashion designer. I used to make clothing from sheets, scarves, towels and any other fabrics I could get my hands on.

I absolutely can’t live without … laughter. I am one of the silliest girls I know! A good laugh is priceless.

To me, beauty is … selflessness

I learned about beauty from … the women in my family. My grandmother was independent and strong yet nurturing and generous. My mother taught me about enhancing my beauty through dance, hair, make-up and charity. My aunts taught me not to be ashamed of my curves and how to embrace my body. All of the women in my family led by example.

I feel most beautiful when … I’m in a roller set!  I have no idea why but a great roller set with giant rollers and pins makes me feel stunningly feminine and powerful like Sophia Lauren.

I express myself through fashion by … wearing whatever I want to.  Growing up money was scarce. We made weekly pilgrimages to the Salvation Army to get clothing for an ever growing me. As a result, I was teased mercilessly on the playground during recess.  Those experiences back then led me to have my own sense of style which I cherish dearly today.  I’m thankful to have made it through the bullying and see it all as a learning experience which helped mold me into the woman I am.

My style is … fun, flirty, fearless and feminine.  I’m not a rockstar but my wardrobe makes me feel like one!

I feel beautiful every day by … runway walking down the street.  Even if I weren’t a model, I would still be practising my runway walk down the streets of New York!  I’ve done it all my life and it makes me feel beautiful and strong.  If I am in a place where I feel self conscious about “walking” I put on my iPod and somehow it blocks out the stares.

I try to make others feel beautiful by … listening.  I love meeting new people and engaging in conversation. You’d be surprised how much we all have in common no matter race, religion or otherwise. Listening and making eye contact makes people feel confident and confidence breeds beauty.

I challenge the beauty ideal by … being the change I want to see in the fashion industry.  I am a size 18/20 and fighting for my fashionable life and the lives of other women around the globe who don’t see themselves represented in fashion because they also don’t fit into societal beauty ideals.

My favourite quotation is … Embrace the things that make you unique and make them your superpowers. – Janelle Monet

My favourite song is … I am an old school hip-hop head but I also love gospel music and 90’s R &B. I don’t have a favourite song but Beyonce can do NO wrong!

I hope to bring to the fashion world … fresh eyes.  I believe there’s a bit of tunnel vision in the fashion industry and as a result there are lots of cookie cutter images similar to a string of paper dolls. I want curves in fashion to be as integrated as they are in malls, schools and sidewalks around the world.

If I could tell a young girl anything I would say … within you, you have all the tools you need to be successful, smart, and loved.  It’s up to you to surround yourself with individuals who will nurture you and bring out your best qualities.  It is also up to you to decide who you want to share your quality self with.  Know your worth because you are priceless.

I like modelling because … I feel more at home in front of the camera than I do anyplace else. Modelling allows me to live vicariously through the garments I wear while creating different moods and personalities for the looks.  It’s also a kick to see clothing at the development stages and see how it translates to production.

In the modelling world I would like to see … the inclusion of women all shapes, sizes and ethnicities in every aspect of the modelling industry and the beauty business.  I want to see plus-size fashion be taken seriously and plus-size models incorporated seamlessly throughout all media. I want my curves to be the new black!

My ultimate modelling job would be … a cover and editorial in Italian Vogue because I feel that Italian Vogue has the most progressive images and is creating its own beauty standards. Plus, their Black Issue last year touched me deeply even though I couldn’t understand a word of the text.  Every single black model that I ever studied and looked up to (from the age of 12 through the present) was featured in that issue.  Appearing in the magazine would bring my journey full circle.

Please visit Mia’s  gallery and website to reflect on the wonderful images, projects and energy she created, or leave a comment through facebook or Twitter. Our thoughts, love and positive energy go out to her family and friends at this time. Mia, you will always be our role model.

With love and admiration,

Liis, Ben & the entire Ben Barry Agency


My Role Model: Kelly Knox

March 4, 2011

Kelly Knox in Marie Claire UK

Every time I read an email from Kelly, I feel beautiful. Her optimism and positive energy radiates from her soul into every word, making me excited, inspired and ready to conquer the world. Many of you might remember Kelly as the winner of the 2008 BBC reality TV show Britain’s Missing Top Model. It was the first show to feature models with disabilities, demonstrating that they are missing from the fashion industry. Since winning the show, Kelly has worked extensively in the industry, including being featured in an editorial in Marie Claire shot by top fashion photographer Rankin. It is an honour and privilege to represent Kelly because she inspires me to value and celebrate my uniqueness and individuality. Now you read Kelly’s take on beauty, and be as inspired to celebrate yourself as I am.

Ever since I can remember, I have always felt beautiful …

I felt and saw beauty all around me, the sunshine, the moon, the stars… I always somehow knew that the beauty of Mother Earth existed in all of us, part of the sun, the moon, the stars are inside of us all. I believe in allowing this sunshine you shine through you, by loving who are, loving what you have became and loving what you are becoming. Ever since I can remember, I have always believed in the power of spirit, I feel as though this has been the source as to why I have never been bothered about the fact I was born with a small piece of my arm missing. I always thought that it is just my physical body, my spirit has two hands. Never in my life have I ever considered myself as having a disability (as they call it) and why should I? My arm is part of me as is my blonde hair, my blue eyes, and my fun, giggly personality! I even refuse now to be labelled! I don’t like labels or being put into a category, does it matter if you are Male? Female? Black? White? Mixed? Does it matter what age you are? Whether you are a size 6 or a size 26! Whether you have 2 hands or 1? What matters is that you have a good heart, what is inside of you. Don’t ever think just because somebody looks pretty on the outside that they are happy within, and being happy within, is the key to true happiness.

If you are happy on the inside, your happiness will shine on the outside and this in turn will make you a more confident, positive person, with goals, hopes and dreams and I believe we should all have dreams…. and dreams really do come true. This is how I challenged beauty! Who is to say what is and what isn’t beautiful!!!!!!!! Everybody has their own definition of beauty so everything is beautiful in its own right! I feel beautiful, and that is what is important and I believe it is every woman and mans birthright to feel beautiful I am constantly challenging beauty, the more modelling work I do, the more people that see this work, will see with their own eyes that I am a fantastic model, that can sell a brand or product just like any other model. Maybe once a brand or advertising company use me and see that this is the case, only then people will truly realize. Everything is possible, nothing has ever held me back in life or stopped me from doing anything, this has always been my attitude, and it always will be. Oh I do love a challenge!!!!

Right about now I am helping to redefine beauty. My wish is to bring inspiration and light to all the people that are in the dark about their own true beauty and help them to shine like the stars that they are.

Kelly Knox in Marie Claire UK


Ben Shares His Epiphany in New Book

December 22, 2010

Epiphany: True Stories of Sudden Insight to Inspire, Encourage and Transform

Last February, I had the honour of being interviewed by actress, filmmaker and writer Elise Ballard for her book Epiphany: True Stories of Sudden Insight to Inspire, Encourage and Transform. The book is about how sudden moments of realization can transform our lives, and often our world, forever. In each chapter, an individual shares their story of when they had such a moment. I am thrilled to be one of the contributors to Ballard’s book, sharing my epiphany that the fashion industry needed to reflect diversity and how I was going to make that happen. Other contributors include author Maya Angelou, Newark Mayor Cory Booker, music producer Clive Davis and other individuals from all walks of life and from all over the world. Thank you to Elise for including me in her book that is sure to inspire readers to experience their own epiphanies. To learn more about Epiphany, which will be released January 4, 2011, please visit: http://epiphanychannel.com


Changing the Face of Fashion Together

November 26, 2010

Ben and Liis

With the relaunch of our site including our Model Gallery filled with diverse women who are beautiful inside and out, and our Marketing Lab, we are very proud to announce that we are officially joining forces. We have been on similar paths for years, pushing for diversity in fashion, creating change one interview, project, fashion shoot and runway show at a time. Ben was in Ottawa having created his diverse agency at the age of 14. Liis was living and working across North America modelling. Finally, as luck would have it, our paths brought us both to Toronto at the same time.

In early 2007, Liis was promoting Walk the Catwalk, an initiative she founded to encourage fashion schools, designers and fashion houses to create a variety of sample sizes, thus allowing more size diversity in fashion. Ben had completed his studies at the University of Toronto and was reaching out to the media and general public with his empowering message that fashion needed to be more inclusive rather than exclusive. While Liis was trying to get fashion insiders on board with her initiative, she heard about Ben in the media, fondly remembering reading years before about the 14 year old kid who started his own agency in the basement of his family home. She heard he would be lecturing at an event in Toronto. She knew she had to meet him.  They had to collaborate!

Liis battled her way through the crowd wanting to speak with Ben after his lecture, shoved her email address at him and said,” We have to talk!” Several excited coffee-shop-brainstorming-meetings later, we realized we had the same goals in common and a great friendship began, with a business relationship naturally falling into place. We realized we could accomplish more together than apart.

We have been unofficial partners since that time working on projects and initating change often times behind the closed doors of fashion. With our updated website and the goal to change the fashion industry one shoot and one runway show at a time, we will be the change we wish to see in the fashion world. We will include others in our vision – women from all walks of life. Our goal is to carve a space in fashion where there was not one before. We don’t believe all models need to be a certain height and weight and if there aren’t projects for them right now we will create them. We will create the new norm. We aim to change fashion with a positive outlook, pushing forward with a smile and creative solutions. When others say no, we say, “How about this?” We will continue to approach companies with creative ways to promote diversity – powerfully, creatively, fashionably!

We hope to bring about many positive changes together. Please join us on this journey!

Ben & Liis


My Role Model: Radiant Tali

An image from Tali's portfolio

What makes us beautiful is our ability to trust our own voices, be true to ourselves and radiate beauty through our actions. This is the mantra told by my client, Tali Giat, who shares her story of learning to believe in herself in our latest My Role Model feature. Many of you might remember Tali from FOX’s More To Love TV show; her authenticity, compassion and charisma captured and inspired so many of us, including me. As a woman whose voice touched me, it was personally thrilling to connect with her only a month ago. It is now a true privilege to serve as her modeling agent.

At 5’4 and size 12, Tali statistically represents the average North American woman; but it is her confidence, kindness and honestly that allows her to represent our true definition of beauty. Her story of learning, challenging and re-defining beauty gives me the strength to always dare to be me and to celebrate my own unique beauty. Even more, it gives me confidence that the fashion industry will continue to change and represent diverse images of beauty because Tali is here to share herself and her message.

So after you read her message, answer this question: How will you Be The Change and help shift the singular beauty ideal? We can do it – but only together!

Growing up I always admired beautiful things. Not in a material kind of way, but in the way they captured my eye; interior spaces, a piece of art, dinner table setting, clothes on windows’ mannequins or how they moved on the body, people’s faces, nature, colors, sounds. None really had to be organically perfect, however the way each was put together in presentation was what appealed to me. I have always sought harmony and balance in the esthetics of everything.

Like many young girls, I was fascinated and mesmerized by beauty ads and TV commercials featuring models and celebrities. I believed idealized these images and was fascinated by the people in them – even though I didn’t even know who they were. But one thing I knew for sure, I would have given my all to look like one of them, even for a day.

Disappointed and defeated by my inability to magically transform my appearance to resemble these perfect people in the magazines, my insecure seven year old self convinced herself that there must be a special day each year when these people are all born; a day when God is in His best mood, and He decides to create His best-looking masterpieces.

Growing up in Israel, the oldest of six children, I didn’t feel a connection to an inspiring role model in my life. I was surrounded with love but I didn’t have someone to push me to find my own identity or encourage me to follow my passions, goals and dreams. Rather, I was often told I should stop fantasizing about places and things that only “great people” could achieve. I was told that I was average and will always be this way (little did I know, but one day being “average” would be my greatest asset.)

Whether it was for my weight, overall appearance, personality or what I had to say – I continuously felt underestimated and brought down. No matter what I did or who I was, it was never enough. I could go on by telling the many stories of how I was always the chubby girl at school, how I battled my weight throughout the years, how I was teased and looked at strangely, how I never fit in. But this would be a story you’ve all heard so many times before, in one version or another.

I graduated high school and then enlisted and served my country with pride for two and a half years in the military. As the oldest of the siblings, as a daughter, a friend, and a soldier – I felt I was fighting everyone else’s fight but my own. For twenty-three years, I did everything to please everyone else, thinking maybe it would make me feel worthier, prettier, better, more deserving.

Years of self doubt, constant questioning and confusion had brought me to a very low point in life. I felt worthless, unappreciated, invisible, a complete outsider. I couldn’t believe there was nothing that I was meant to be or do in this life; it was only one thing that kept a glimpse of confidence in me. I finally couldn’t take it anymore. I wanted more for me without feeling guilty.

But in order to get over my hurdles, I soon realized I had only two choices. I could choose to be the Victim or the Creator of my own journey, dwelling on my life’s circumstances or writing my own destination. Deep down my heart kept whispering one clear message: “Don’t ask. Don’t question. Don’t wonder. Just GO!” And so I did.

I did something no one who knew me thought I would ever do. I packed up my insecurities, my questionable pride and my intimidating fears (and some clothes too!) and boarded a plane to the land of opportunity. Twenty-six hours later, I had landed in the USA, with two suitcases, a fifty dollar bill, a little overwhelmed and a lot confused. I thought “Have I just listened to my own voice for the first time, and without thinking twice, actually allowed it to lead me across the world?”

Now years later, I am still thanking this voice inside. For speaking so loud in my head, and making my stomach crumble, for pushing me to BE the change I so wanted and needed in my life. I now recognize the voice as God speaking through my inner spirit. This journey has taken me to the most empowering ups, as well as to the most challenging downs. But most of all, it has led me in ways where the biggest blessings were brought to me through the incredible people I met along the way. These people have taught me strength, faith, courage, belief, the power of one’s own will and the courage to let go and let God.

It was in winter of 2007 that I had faced difficulties paying for my college education, and my aunt and uncle sat me down and suggested I should perhaps try modeling. I looked at them in disbelief and incredible doubt. I had hated taking pictures, even family photos. Nevertheless, just two months later my best friend had heard an advertisement on the radio about a local talent and modeling casting in Denver. I took a leap of faith and with zero expectations I attended the casting call. Soon enough I passed the first audition and was invited to meet with top agents in a weekend long event in Kansas City. It was now spring of 2008 and I was discovered by a modeling agent from NYC, and a Hollywood casting director out of Los Angeles; both attended the event.  My modeling career was born.

In the first year not much of significance had yet developed in my career. I learned a lot about how strict, harsh and often narrow minded the industry can be. Winter of 2009 was when I decided to take another big risk. At that point in my life I was already so determined and passionate, and I didn’t care as much about what people thought of me.

I packed and moved from Denver to NYC by myself, four years after starting my journey to the US.  It seemed at the time as if I was back again in the place where I started; a new place, two suitcases, less then $100, some old insecurities, and lots of worries. I was hitting the pavement with go-sees, working overtime; doing everything I could possibly do to use the opportunities I was presented with, and creating new ones from the obstacles and challenges. In the spring of the same year, I replied to another casting call, this time for a new reality dating show that for the first time aimed to depict people of normal-size on national TV. I got the gig and was quite proud to be a part of something that had such an incredible potential to make a change.

Since becoming a finalist (well the ‘winner’, but really what does that mean?) of the Fox Network show, my dreams and goals, my passion and purpose in life have become clearer then ever. Modeling is my way of speaking up; I have grown to learn that beauty has no single definition, form, time or mathematical equation. It is simply an interpretation to the reflection of one’s own existence, through many different eyes. There is no one-way to be.

Today, I strive to show young ladies their beauty in a different light by explaining that the chase after perfection is a no-win race.  Such a destination doesn’t exist. It is an illusion. I encourage them to look in the mirror and be the champion of their own uniqueness. My main goal through modeling is to challenge the beauty ideal by breaking the standards of that the industry can perpetuate to maintain as status quo. Using your voice is all that is needed to make a change. And I choose to use mine.

Through entertainment, media, fashion and marketing, I aspire to challenge the beauty ideal by simply promoting the message that the word “ideal” shouldn’t even be in association with the term “beauty.” Creativity, fashion, style and beauty are not limited by a cookie-cutter form. The impossible is what nobody can do, until somebody does. Coming to know and work with Ben Barry and his agency has been a blessing.  Our values are well matched and I have endless respect and admiration for what Ben has accomplished in moving boundaries and open minds in beauty, fashion, and life.

An image from Tali's portfolio


VAWK Continues Catwalk Diversity

Size 14 Kathryn in VAWK S/S 2011

Monday October 18th, VAWK by Sunny Fong presented their Spring/Summer 2011 collection, Toro Safari, in Walker Court at the Art Gallery of Ontario. Combining Spanish and African influences, the winner of Project Runway Canada season two created a richly textured collection: perforated suede, weightless leathers and fringe. We were delighted to provide models of varying ages and sizes for their runway show. Size 12 Lelia, size 14 Kathryn, 61 year old Helen and size 4 Carolyn each made their fashion week debut. The media raved about the empowering representation of women, with the Globe and Mail exclaiming:

The models were not the undernourished, underage waifs typically seen at fashion shows.Instead, Fong sent women of varying shapes, sizes and ages down a makeshift runway that undulated in imitation of the Frank Gehry staircase overhead. The underlying message was that his clothes are wearable and accessible to a large swath of the Canadian female population.

Diversity on the runway has been slowly gaining mainstream momentum with labels such Chanel, Balenciaga, Jean Paul Gaultier and Zak Posen casting models of varying ages and sizes in their most recent Paris shows. VAWK, however, has featured diverse models since its launch three seasons ago. We have been thrilled to partner with this leading luxury brand since their start and help them authenticity reflect their consumer while still staying true to their high fashion DNA. Photos Credit: Model Resource

61 year old Helen in VAWK S/S 2011


My Role Model: Moji

Moji in an image from her portfolio

Moji is a woman whose confidence and radiance makes you believe in yourself as soon as you meet her. As the winner of our Every Woman Search, her positive energy, passion for fashion and fierce catwalk strut inspired the judges and audience alike. But what makes Moji so special — and makes her my role model — is her commitment to her community and her belief that fashion is a form of self-expression. She works tirelessly with youth in the justice system to help them realize their full potential. Her attitude towards fashion reminds us that fashion is not about trying to look like someone else, but it is about expressing your personality, playing with fabrics and having fun. Reading about her experiences of discovering, challenging and redefining beauty inspired me to always be me … and to have fun with fashion while doing it; I know it will do the same for you.

As a young girl growing up in Lagos, Nigeria, my light skin, light brown eyes, gangly figure, flat chest and bottom went against the accepted norm and ideal representation of a black person and an African for that matter. I was teased constantly but my older sisters always told me that I was pretty and special which gave me the confidence to face all challenges head on.

My parents always dressed well and my entire family had a love for shoes. Although we didn’t have much, what we had was quality. In my neighborhood, I was the first to wear trousers and a men’s shirt with the tail un-tucked (compliments of one of my brothers). Within a short period, my fellow neighbour girls started to wear trousers; to the chagrin of their parents. I have always had a sense of fashion and the statement fashion conveys about an individual. One must not be afraid to make a statement in a tasteful and classy manner.

I arrived in Calgary, Alberta, Canada in 1978 with plans to attend college. I was admitted to the Radio Arts program in Lethbridge where I continued to amaze my classmates with my fashion sense. I always came to class wearing a dress or dress pants (never jeans) and had my hair styled differently five days a week. Many foreign students were shocked by what they perceived as either bravery or stupidity.

At the time, a black female with an accent studying broadcasting in Alberta was unheard .  There were individuals who advised me against perusing broadcasting because they believed that no one would hire me, it would be a waste of my time and my foreign tuition fees. Regardless of the naysayers, I completed my diploma and acquired a job at a radio station. After six weeks of employment I was “let go” once the owner found out that I was black. Instead of being discouraged, I enrolled at the University and earned a BA in Sociology. I have not, nor will I stop learning and achieving.

Back in Calgary in the late 80s, with three small children and a full time career, I entered the Mrs. Calgary Pageant contest. Surprisingly, I made the top ten but a career in modeling as a black person was not meant to be. This was due to the restrictions that were placed on what constituted the present ideal beauty, the industry and media at large. Nonetheless, I have never allowed restrictions to define who I am or who I can become.

A few months ago, Sharon Cornwall of Fashion Has No Borders Expose in collaboration with Ben Barry Agency put out a call in search for the “Every Woman” Competition. One of my children entered me in to the competition. Initially, I was reluctant to participate thinking that my modeling days were over. My daughter reminded me that she has never seen me shy away from challenges or adventures before. With this reminder, I decided to investigate the criteria further. As soon as I found out the criteria for the competition…..individuality, confidence, charitable, beauty and inner strength….I decided to embrace the challenge and have fun while at it. I love having fun regardless of what I’m doing.

On March 20th, 2010, at the BMO Centre in Calgary, Jeanne Beker of Fashion Television announced the winner of the competition. Out of 1400 applicants, I was chosen as “The Every Woman” winner. I now have the realization that my fashion and beauty journey from Nigeria has come full circle to being chosen and represented by the Ben Barry Agency: An agency that promotes all people, cultures and challenges the status quo concept of beauty.

After meeting in person with Ben Barry, I know that I’m ready to embark on a new adventure and possibly a new career. Whatever happens happens, I’m ready to have fun modeling and live life to the fullest because we all have only one life to live.

My message…..Go ahead! Take chances, go where you’re not suppose to go, do what you’re not suppose to do and dare to be different, if you wish.

Moji in an image from her portfolio

Guardian Hay Festival

June 2, 2010

Ben outside the Hay Festival sign

On Saturday May 29th, I had the honour of presenting a talk, entitled The Body Image Revolution, to a sold out crowd at the Guardian Hay Festival in Hay-on-Rye, Wales. Founded by Peter Florence in 1988, Hay is one of the world’s leading festivals of authors and thinkers who talk about their latest work. Bill Clinton described Hay as “The Woodstock of the mind.” I spoke about my current research on fashion advertising that reveals a cultural shift in the consumer mindset; they reject artifice, crave authenticity, and make their feelings known at through their purchases. Following is a summary of my talk from a report on the Cambridge University blog:

For decades, the fashion and beauty industries have been selling us unattainable looks and “hope in a jar”. Ben Barry’s research suggests that, as he revealed to his audience at Hay this morning, women are now starting to get wise and demand reality instead.

It’s a little startling to hear society’s predilection for ultra-skinny models being described as a public health emergency, but, according to Ben Barry, the statement is in many ways becoming true.

“There’s a day to day obsession with weight and a large amount of time spent by women on body hatred and wanting to look a different way,” Barry told his audience in the Oxfam tent at Hay this morning. The problem has been so significant, he added, that the American Psychological Association recently presented research showing that on average, American teenage girls are more concerned about putting on weight than they are about the possibility of a nuclear war.

Barry, as documented in our preview feature elsewhere on this very blog, is a PhD student at Cambridge’s Judge Business School, where he focuses on body image and the way in which it both shapes and is shaped by fashion marketing. In an earlier incarnation as the head of a modelling agency which he set up when he was just 13 (he is now 27 years old), he was, among other things, involved in scouting for Dove’s “real women” campaign which broke the mould by placing normal, curvy models at the forefront of its marketing instead of the size 0 ideal that has become the norm.

This campaign has, Barry believes, precipitated a culture shift away from the super-skinny, supermodel ideal. Fashion designers like Cheri Milaney and Mark Frost have followed suit, making headlines by creating clothes for size 12 and 14 models. Smaller scale efforts have been made by the likes of Prada and Louis Vuitton, placing size 2 and 4 models on the catwalk at headline shows. Admittedly they hardly resemble the average woman, but, compared with the size 0 ideal these brands have promoted since time immemorial, it represents a significant start.

The shift does not apply just to leading designers and fashion houses. Debenhams have followed Dove with a real-women style campaign and magazines like Glamour have won acclaim from thousands of readers for putting pictures of average-sized models in their pages. In France, Parliament is currently debating whether or not to make it a crime to “incite” thinness.

So have the real women won? Barry warned that these attempts to ensure that advertising represents something other than a largely unattainable fantasy remain anomalies, rather than the norm. “The industry is still trying to sell hope in a jar”, he said. It benefits from offering women unreachable forms of beauty, in other words, because it believes that they think they can reach it by buying its products.

Since arriving at the Judge, he has been examining how far that contention really holds true. For his PhD, he has surveyed 3,000 women in Britain, Canada and the US representing a cross-section of shapes, sizes, age groups and ethnic backgrounds. Each was shown pictures of products being modelled by a similar variety of women. Some represented the supermodel fantasy of a young, thin, usually white size 0 woman. Other items were modelled by people with more conventional looks. The survey group were then asked to say how compelled they felt to buy the product being marketed in each case.

The aim was to see what these women really want to see in fashion and beauty advertising and whether it concurs with the idealised form the industry thinks it should be trying to sell them. Contrary to the views of corporate marketeers, Barry found that in general the women’s purchase intentions increased when a model who reflected their own age and size. In other words women want to buy products modelled by someone who, they think, looks like them.

“The people we surveyed are questioning, challenging and redefining beauty,” Barry said. “The women I met compared fashion to real life and preferred their own reality to the fantasy that advertisers are encouraging them to seek out. They rejected the central premise that their looks and lives could be improved by buying a certain product.”

In subsequent focus groups held with some of the survey participants, Barry confirmed his initial conclusions. The women who had taken part wanted to see an interpretation of beauty that reflected their own lives.

“But,” he added, “this isn’t a case of getting rid of aspiration. Rather, it marks a cultural shift from an unattainable aspiration to an aspiration they can attain.”

Barry believes that consumers are becoming increasingly media-savvy and recognise the artificiality of the manufactured constructs the fantasy models who are put in front of them represent. This is being helped further by social media, not least the “street-style” blogs which feature photographs of ordinary people “modelling” particular looks or brands. In some cases, these now command millions of hits a month, putting them on a par with many leading magazines which deal with similar themes.

This may also be one of the areas in which the recession has actually helped, Barry suggests, arguing that it has led to a “back to basics” culture. Fast fashion, which can reinterpret catwalk fashions for a mass (and ordinary-sized) audience within three weeks, and the emergence of unconventional style icons, like Michelle Obama, have also helped to feed the shift.

The industry is not the only thing that needs to change for the sake of a better society in this sense, Barry argues. As a member of his audience pointed out, far better still would be a cultural transformation in which our attitude to our own looks was defined less by corporations and fashion houses altogether. Until that happens, however, the industry will retain some sort of power over the way in which many women, in particular, see themselves and therefore needs to take responsibility for it.

“My research shows that the body image revolution is not about an end to size 0 or an end to size 2,” Barry added. “It shows that people are ready for the start of body diversity and acceptance of the idea that body is the one you’re born with.”

“For brands, it means they should be looking at who their target consumer is, particularly in terms of age or size. It’s not in their interests to represent everybody for the sake of everybody. But it is in their interests to represent their target market.”

Ben delivering his talk at the Hay Festival


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